Becoming a "creator" on this new Facebook platforms means reaching your target audience through influencers vs. ads.
Influencer Marketing is on the rise, and Facebook is about to make it easier for YOU and YOUR BRAND to collaborate with those who have large followings in your industry to help you generate leads! This could mean the end of marketing blindly to a large group of consumers and, instead, reach only meaningful new customers through the influencers they follow, know and trust.
So, how will it work?
You will now have the opportunity to join the Brand Collabs Manager. This is, essentially, a search engine that you can use to browse celebs, Facebook stars or influencers by audience (location, interests, education, gender, relationship status, etc.) and pay them to sponsor your content.
But these influencers aren’t going to promote just any content. You’ll need to boost your chance at sponsorships by creating and maintaining a portfolio of your Facebook page that will be used as a pitch and provide the potential sponsor with insightful knowledge about your brand, products and/or services.
Like Facebook ads, we predict that your access to these influencers will become a bidding war; taking your max budget and requested keywords into account... but only time will tell.
For now, we do know that brands using Facebook as a marketing tool will have the ability to become “creators” and sponsor their content via influencers rather than ads on the timeline. We expect this to work well for certain brands/industries, and not so well for others.
What do you think about Facebook’s latest update?