We are only days away from March 1st, and I don't know about you all... but I am FINALLY dating my checks with the year 2016 rather than 2015. But, the last number of the year is not the only thing that has changed. If you are an entrepreneur who is dependent on social media to "make things happen" for your business, then there are a few changes you should be aware of.
I remember the first time I heard about SnapChat. My little sister - a high school student - forced me to download the app to my phone so that she could sent me some nasty pictures of her shoving pancakes into her face. Classy, right? Like many of you, I would have never guessed that SnapChat would end up becoming a brilliant marketing tool. Moving into 2016 we are learning that building a community on social media and then serving that community engaging content - especially photos - instills a sense of loyalty in our followers! SnapChat is a great way to make your customers feel like they are part of your brand, rather than just investing in it. If your small business isn't on SnapChat, get on board... or get left behind!
Are you seeing a trend here? Social media followers LOVE engaging with others over photography that speaks to them. So... speak to them! Really take a good, hard look at your brand and develop an Instagram strategy that represents your company's ethos well. Then, start snapping! Product shots are a great way to start, then move onto "behind-the-scenes" shots. Get your followers involved in the creative process of your business! Don't forget about Instagram ads; they just surpassed Twitter!
You all knew I was going to bring up the bird. Right? For some reason, 90% of my clients hate Twitter. They think it's a useless tool and a place for Kanye to collect money for his GoFundMe account, Demi to pick a fight with Taylor or home to really hysterical photos of Donald Trump. As entertaining as this all is, it's just one facet of Twitter. The reality is, Twitter is a game changer for many businesses... especially in 2016! Not only will posting content to this platform boost your online presence, but Twitter's new blogging platform is replacing traditional blogs entirely! Using Twitter for customer service management is also a good idea; it's free and Twitter is the first place customers under 30 go when they have a question or concern about a product or service.
This year, do me a favor and make an honest attempt to embrace at least one or two of these platforms. Social media and online marketing is constantly evolving and we need to evolve right along with it! Need help? Give us a shout here at #TheEdge!
- Kellie | CEO + Social Media Manager