Choo-Choo! All aboard the 'responsive website' train. Destination: Google.
Last week Google announced a new algorithm that will change how mobile search results appear. Is your website 'mobile-friendly?' If not, you may want to start allocating funds to make that upgrade. Here is why:
Google will start prioritizing search results based on how mobile friendly your website is. With half of all Google's searches coming from mobile devices, the search engine czar is cracking down on any websites that use 'Flash' software, small, difficult to read text and broken links. -Because, hey! Let's face it. Nothing makes us angrier than trying to click on a website's phone number and it not directly dialing out from our phone.-
Now that we have your wheels turning, and you're realizing you might want to hop on this train, let's break it down.
- What is a responsive website?
- What are the benefits of a responsive website?
- What is the cost of a responsive website?
Please be seated. We're about to pull out of the station.
Responsive Website (Noun): An approach to website design whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through.
If you're not sure if your website is responsive, try this: Bring up your website on a desktop AND on a mobile device. Does the website look the same on both? Has your desktop site just shrunk down to fit the smaller screen OR has it reformatted to create a more attractive and user friendly design? That user friendly design is exactly what Google wants, and if you don't comply you may begin to see a drop in rank on the most popular search engine.
Top 3 benefits of a responsive website:
- A responsive web design will save you money in the long haul. There is less maintenance associated with responsive websites and they have a longer life span.
- Having a responsive web design means being able to manage that website from your own mobile device. It's super convenient and offers more functionality than you would receive on a desktop.
- Having a responsive web design will improve conversions. When a website responds to a mobile device and is more user friendly than an unresponsive page, the viewers tend to stay longer and explore more.
Like with any specialty service, the price of a responsive website can vary depending on the developer, the number of pages and the desired functionality. Before hiring a web developer to upgrade your current website or design a new one, be sure to do your homework and know exactly what you want before you get started. Most web developers charge an hourly rate, and you want to greatest return on this huge investment.
Still have questions? Don't jump off the train just yet! Make a quick pit stop at #TheEdge. We are excited to help navigate you to the top of Mt. Google! Call us today at 615.266.EDGE to discuss your responsive website needs.